Design considerations for multidimensional scaling

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Overview From a non-technical point of view, the purpose of multidimensional scaling (MDS) is to provide a visual representation of the pattern of proximities (i.e., similarities or distances) among a set of objects. For example, given a matrix of perceived similarities between various brands of air fresheners, MDS plots the brands on a map such that those brands that are perceived to be very s...

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The term ‘Multidimensional Scaling’ or MDS is used in two essentially different ways in statistics (de Leeuw & Heiser 1980a). MDS in the wide sense refers to any technique that produces a multidimensional geometric representation of data, where quantitative or qualitative relationships in the data are made to correspond with geometric relationships in the representation. MDS in the narrow sense...

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ژورنال

عنوان ژورنال: Behavior Research Methods & Instrumentation

سال: 1980

ISSN: 1554-351X,1554-3528

DOI: 10.3758/bf03201616